About Us

grā(zh) : being in an unbleached, undyed state.
Simple, elevated, and quality products that bring out the most authentic and organic state of you.

 

greige is a Toronto-based boutique and lifestyle destination that embodies cool, minimal, and effortless style. Founded on the concept of providing elevated wardrobe staples and self-care essentials, greige celebrates pieces that seamlessly integrate into your personal identity.

Our carefully curated selection focuses on minimalism, quality craftsmanship, sustainability, and luxurious simplicity. Featuring refined, pared-back designs from a roster of international designers—many hailing from Europe—each item is thoughtfully chosen to empower you and complement your natural self.

At greige, we stand behind the brands we carry and the way they make us feel, with the hope that they bring the same sense of confidence and ease to you.