About Us

grā(zh) : being in an unbleached, undyed state.
Simple, elevated, and quality products that bring out the most authentic and organic state of you.


greige, a Toronto boutique, is a lifestyle destination for cool, minimal, and effortless style.  greige was born on the concept of specializing in elevated wardrobe staples and self care that can be woven into your own personal identity.  The criteria for these items are minimalistic, quality made, sustainable, luxurious simplicity, and a refined, pared back style.  Each brand and piece is carefully curated of forward, elevated essentials from our roster of international designers, many from Europe.  The hopes of these is to make you feel empowered and for them to compliment your natural self. I stand behind these brands, how they make me feel, and hope the same for you.