Founded in 1969 in Copenhagen, InWear grew from a wish to give women a wardrobe of clothes that make them feel themselves. It’s about creating uncomplicated contemporary pieces that work for how women dress now, that make the daily business of what to wear a little simpler. We forever come back to the idea that being comfortable is empowering – that confidence is a kind of armour and that nothing says chic quite like feeling good in what you’re wearing.
InWear's philosophy is forever: creating a wardrobe of pieces that give women freedom, ease and a sense of confidence. At the heart of what we do is the belief that while trends come and go, what the InWear woman is always searching for is the feeling of putting on a pair of black trousers that fit so perfectly they feel like friends.